Brendan Rabideau

Brendan Rabideau

Associate

Analysis Group

Biography

Dr. Rabideau is a Health Economist and an Associate at Analysis Group. He has broad experience in health policy and health economics and outcomes research, as well as expertise in applying modern econometric methods to observational data. His research has included studying the effects of U.S. health policies on healthcare resource utilization, spending, and provider practice patterns, the impact of health plan benefit design on patient demand and health outcomes, the effects of direct-to-consumer-advertising of pharmaceutical products on patient behavior, and program evaluation of Medicare initiatives. His work has been published in a number of peer-reviewed journals and presented at the Congressional Budget Office, National Institute of Mental Health, and conferences in health economics and public policy. Dr. Rabideau received his Doctor of Philosophy degree in Health Economics and Policy from the Johns Hopkins Bloomberg School of Public Health and his Bachelor’s degree in Neuroscience and Philosophy from the University of Southern California. In his free time, he enjoys hiking, live comedy, and exploring the LA food scene

Interests

  • Health Economics / HEOR
  • Pharmacoepidemiology
  • Applied Micro

Education

  • PhD in Health Economics & Policy, 2022

    Johns Hopkins University

  • BA in Neuroscience and Philosophy, 2013

    University of Southern California

Working Papers

The Impact of Direct-to-Consumer Advertising on Outpatient Care Utilization

There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In this paper, we inform this debate by examining the effects of DTCA on office visits, as well as treatment courses resulting from those visits, for five common chronic conditions (hypertension, hyperlipidemia, diabetes, depression, and osteoporosis). In particular, we examine whether office visits result in use of drug therapy and/or continued office visits over time. We test these questions by combining data on pharmaceutical advertising from Nielsen with claims data from 40 large national employers, covering 18 million person-years (2004-2010). We analyze a non-elderly population by exploiting plausibly exogenous variation in advertising exposure across areas by exploiting the fact that the implementation of Medicare prescription drug coverage led to larger increases in advertising in areas with high elderly share of population compared to low elderly share areas. We find that advertising increases the number of office visits for the non-elderly for the advertised condition. We also find substantial spillovers – a large share of the increased office visits from advertising do not result in use of drugs or are associated with use of generic drugs. Finally, we find that the increase in office visits due to DTCA is associated with multiple consecutive follow up visits over time.